Salama
The company behind Salama, with 2 confirmed deals on Monumentum.
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Purpose · 12 Oct 2022 · Reported value AED 1,000
A 22-day social campaign running 19 September to 10 October that asked Dubai residents and visitors to submit stories of everyday kindness, with the insurer picking one story a day to reward with an AED 1,000 voucher. It drew close to 600 submissions and ran alongside the launch of an Essential Benefit Plan aimed at low-income workers with dependents.
Purpose · 2022
The campaign that preceded 'Kind Beings of Dubai', built to open a conversation about how UAE households treat support staff, domestic workers and dependents, and to carry the insurer's line that caring is easy.
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