Masdar
The company behind Masdar, with 2 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 9 Oct 2023
A brand film that opened on the everyday friction of trying to live sustainably, people pedalling in the office to make electricity and an electric car running flat, then answered each with what Masdar City already offers, from electric scooters to autonomous green vehicles. It deliberately avoided the fear appeal of most sustainability advertising.
Purpose · 13 Jul 2023
A global corporate campaign built around five energy transition themes, hope, trust, ambition, power and action, to raise Masdar's profile as one of the largest renewable energy companies and drive engagement ahead of the COP28 climate gathering hosted by the UAE.
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