Masafi
The company behind Masafi Water, with 2 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Festive · 21 Mar 2025
A limited-edition Ramadan bottle designed with Emirati artist Mariam Abbas, carrying Sheikh Zayed Mosque, the Together sculpture, traditional water pitchers and the Sidr plant as motifs. It ran across Masafi's social channels, website and app and was pitched at Iftar-table affinity rather than short-term sales.
Talent: Mariam Abbas.
Rebrand · 2025
Masafi refreshed its visual identity across the water and tissue ranges in early 2025, keeping regional heritage cues while modernising the look. Campaign Middle East frames the Ramadan pack as an extension of that wider identity shift.
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