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du

The company behind du, with 2 confirmed deals on Monumentum.

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Newest first, with what our re-check found on each source.

Integrated campaign · 6 Jan 2026

A brand platform that dropped speed, coverage and hardware claims in favour of the emotional distances between families, businesses and communities in the UAE, restating du's promise of adding life to life. The creative debuted on the Burj Khalifa and was built with TBWA\RAAD.

Agency: TBWA\RAAD.

Festive · 20 Apr 2021

du built its Ramadan month around sharing: free promotion of small UAE businesses through its own social channels, tactical consumer offers on video on demand, handsets and data, and fundraising with Dubai Cares, UNICEF UAE, Tarahum and the UAE Red Crescent for vaccination, food and Iftar drives.

For organisers

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