Astra Tech
The company behind Botim, with 2 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 26 Jan 2026
A brand film built on the idea that sending money is a way of showing care rather than a transaction, aimed at expatriate remitters in the UAE. A hand gesture that turns the money sign into a heart carries the idea, and a drawn-out 'botimmm' closes each scene. Rolled out in phases across social, media, in-app and out-of-home in every Emirate.
Agency: TBWA\RAAD.
Rebrand · 18 May 2023
After Astra Tech acquired the calling app, Botim was relaunched as an 'ultra app' bundling chat, money transfers, bill payments, telemedicine, tutoring and government services on one interface. Two films marked the new identity, the new UI and the tagline 'Simplify every day'.
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