Alinma Bank
The company behind iz, with 2 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Rebrand · 2025
Alinma unveiled a new corporate identity under the line 'One Step Ahead', with a redesigned visual system built on a deep blue drawn from the Kingdom's seas, copper tones for the desert, and a lavender taken from the Khuzama flower. The bank framed it as the close of its 2025 strategy and a pivot to a customer-first, digital positioning under Vision 2030.
Rebrand · 2024
Alinma built a separate brand and visual identity for 'iz', its banking app aimed at Saudi under-25s, using bright colour and a distinctive typeface to make everyday transactions feel playful. The identity took the Gold for Best Visual Identity in financial services at Transform MEA 2024 along with awards for naming strategy and new-brand development.
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