Kudu
The company behind Kudu, with 2 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 10 Dec 2024
A brand campaign built on the fact that the word Kudu has passed out of trademark and into everyday Saudi speech. The centrepiece is a documentary-style film directed by Saudi filmmaker Ali Kalthami showing the chain turning up in family gatherings and casual meetups, extended across billboards, social and in-store activations.
Agency: VML. Talent: Ali Kalthami.
Digital/social · 12 Aug 2024
A launch campaign for the Kudu rewards app that hid redeemable codes in every second of an ad film scored by a Saudi composer, turning the ad into a treasure hunt for Gen Z. The same codes ran on in-store digital menus, outdoor, social posts and radio, and the brand reported a surge in app downloads and orders.
Agency: VML.
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