Etihad Rail

Purpose · 11 May 2026

A national rail-safety campaign run ahead of the first UAE passenger services, positioning safety as an act of care rather than a warning notice. Indicative advertising visuals show everyday passenger scenarios in shared spaces, and the rollout extends into schools and local communities alongside the paid media.

Integrated campaign · 2 Feb 2026

A business-to-business campaign urging shippers in construction materials, petrochemicals, metals and containerised cargo to move long-haul and bulk freight off the roads and onto the national network. It ran across trade media, industry forums and digital platforms, carried by customer case studies rather than consumer creative.