BurJuman
The company behind BurJuman, with 2 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Rebrand · 15 Dec 2025
A consumer brand campaign closing out BurJuman's multi-year redevelopment, repositioning the mall as a people-first place rooted in Dubai memory. It launched in November 2025 with a brand film on YouTube and ran across digital, outdoor, radio, metro and in-mall channels, plus QR-enabled then-and-now walkthrough installations, a symbolic Key Reveal, and creator work aimed at Indian and Filipino audiences under the hashtag RightInTheHeartMoments. Cinema buys were aligned to Indian and Filipino films.
Purpose · 13 Sep 2007
BurJuman's long-running breast cancer awareness campaign in the UAE, marking ten years of the mall's involvement by 2007. It combined a survivor fashion show, a pink walkathon and media work to push screening and awareness among women across the Emirates, and is a landmark of Gulf cause marketing.
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