Saving a Soul

A public first-aid awareness drive staged at Riyadh Front that signed up 9,836 people in 24 hours to learn CPR and how to use an automated external defibrillator, taking a Guinness World Record. It ran alongside SRCA installing defibrillators in public places.

The brief

Citizens and residents of Saudi Arabia who could be the first on the scene of a cardiac arrest.

The idea

In a single day at Riyadh Front, 9,836 people registered for training in CPR and defibrillator use, a Guinness World Record, as SRCA placed defibrillators in public spaces.

What to borrow

Pairing mass training with defibrillators placed in public turns awareness into something people can act on.