Rotana 25th Anniversary global TV campaign

A global television campaign marking the group's 25 years, rolled out across its Middle East, Africa and Turkey markets. Rotana hired the Emirati filmmaker Ahmed Abdulqader to direct the film in a deliberate nod to the company's Abu Dhabi roots.

The brief

Travellers across the Middle East, Africa and Turkey, as the Abu Dhabi hotel group Rotana marked 25 years.

The idea

Rotana's anniversary television campaign ran across its markets, directed by Emirati filmmaker Ahmed Abdulqader as a deliberate nod to the group's Abu Dhabi roots.