Reem Mall installed more than 200 digital signs with Hypermedia to build a mall-wide DOOH network, tying audience measurement and analytics to personalised promotions so retailers could target shoppers along the visitor journey.
The brief
Retailers and advertisers at Reem Mall wanting to reach shoppers inside the mall and measure what that delivers.
The idea
Hypermedia, holding the mall's exclusive media rights, installed over 200 digital screens and promotional spaces, linking audience measurement to targeted promotions along the shopper's route.
What to borrow
A mall that measures who walks past its screens can sell that space to retailers as targeted media.
