Heart Health Awareness CPR training

A community heart-health event in Ras Al Khaimah that put hundreds of residents through basic first aid and CPR training, with talks from the hospital's cardiothoracic surgeon and nutritionist, a heart-health quiz and free ECG screenings for some attendees.

The brief

Ras Al Khaimah residents who could be the only help nearby when a person's heart stops away from a hospital.

What to borrow

Teaching the public a skill that saves lives positions a hospital as useful before anyone needs it as a patient.