Hajj 2026 pilgrims campaign

A seasonal activation for the Hajj travel window, staffed at Kuwait International Airport, giving departing pilgrims roaming bundles and connectivity support for the journey to the holy sites. Ooredoo ran it as a service-led brand presence rather than a price offer.

The brief

Kuwaiti pilgrims departing for Hajj, who need to stay connected with family during the journey.

The idea

At Kuwait International Airport, Ooredoo set up a hospitality booth offering pilgrims traditional refreshments, travel essentials and a Hajj connectivity package, with staff answering their questions.

What to borrow

Meeting customers at a meaningful departure with hospitality, and the product as part of it, makes a telecom brand part of the occasion.