Mood Changers

A winter seasonal-drinks push on the chain's own site launching three handcrafted beverages, a S'mores hot chocolate, a gingerbread latte and an iced cherry matcha, sold on comfort rather than novelty under the line 'Meet Your New Winter Mood-Changers'.

The brief

Cafe customers heading into winter, looking for a comforting drink.

What to borrow

Adding one iced option to a winter menu lets a seasonal launch serve customers who are cooling down as well as warming up.