Gordon Ramsay Academy Saudi Arabia launch

Alkhaleej announced to Tadawul that it had signed an agreement with Gordon Ramsay Holdings International to bring the chef's culinary academy brand to Saudi Arabia, putting a global celebrity-chef name on a Saudi training business aimed at consumers rather than corporate clients. The company's own disclosure is the record; no creative agency, media plan or talent appearance is named anywhere in it.

The brief

Saudi consumers interested in learning to cook, targeted by a training company adding a celebrity-chef brand.