Galadari brand identity and sonic logo

The 60-year-old Dubai group relaunched its corporate identity and, for the first time, commissioned a sonic identity to go with it. Sound studio WithFeeling built a four-note audio logo mirroring the four syllables of Galadari, scored as an orchestral arrangement with modern synth elements for use across corporate films and other brand touchpoints.

The brief

Partners and customers of a 60-year-old Dubai group as it refreshed its corporate identity.

The idea

Alongside a new logo, Galadari commissioned its first sonic identity from WithFeeling: a four-note signature matching the four syllables of its name, scored for orchestra with synth touches.

What to borrow

Building a sound logo from the rhythm of the brand name gives the audio a reason to belong to that brand alone.