DIFC Art Nights 2025: FADA'

For the twentieth year of DIFC Art Nights, Elevision and kanvas turned the Gate district into an immersive digital-art walk called FADA', with five artists' works projected across the precinct and an 'Art in Light' workshop beside Cipriani. Astrid Lesuisse curated it and DIFC positioned the whole thing as proof of the centre's cultural, not just financial, standing.

The brief

Dubai's art-going public, for a financial district that wants to be seen as a cultural venue too.

The idea

For the event's 20th year, Gate district became FADA', a digital-art walk projecting five artists' work across the precinct, curated by Astrid Lesuisse, with an 'Art in Light' workshop.

What to borrow

Using screens and building surfaces as a gallery lets a business district show cultural credentials without building a museum.

Brand	DIFC
Agency	Elevision, kanvas
Talent	Not named
Channels	on-ground, OOH, digital
Source	Campaign Middle East