Bloomberg Asharq brand identity unveil

SRMG and Bloomberg renamed their Arabic business news platform from Bloomberg Al Arabiya to Bloomberg Asharq and unveiled the new brand identity at a Dubai meeting, with Bloomberg chairman Peter Grauer and SRMG chairman Ghassan Al-Shibl presenting it. The identity carried a 24-hour television and radio network, a digital platform, an Arabic Bloomberg Businessweek and a live events series.

The brief

Arabic-speaking business audiences, as SRMG and Bloomberg renamed their joint news platform, formerly Bloomberg Al Arabiya.

The idea

The new Bloomberg Asharq identity, unveiled in Dubai by the chairmen of Bloomberg and SRMG, spanned round-the-clock TV and radio, a digital platform, an Arabic edition of Businessweek and live events.