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ExperientialGulf10 Jul 2026

Ripe Market at Abu Dhabi Mall, July 2026

The mall handed part of its indoor floor to the Ripe Market over three weekends in July, turning it into a stalls hub for UAE home-grown brands, artisans and small businesses selling leather goods, jewellery, skincare, decor and fashion, with the makers themselves behind the tables.

The brief
Abu Dhabi shoppers looking for something more personal than chain-store shelves during the summer.
The idea
Over three July weekends, Abu Dhabi Mall gave indoor floor space to the Ripe Market, where UAE home-grown makers sold leather bags, jewellery, skincare, decor and fashion from their own stalls.
What to borrow
Putting the makers behind the stalls lets a mall offer stories with the products, a draw its regular shelves lack.
BrandAbu Dhabi Mall
AgencyNot named on the source
TalentNot named
Channelsin-store, on-ground
SourceGulf News