The Parachrom hairspring. An essential guardian of chronometric precision, designed and manufactured entirely in-house. Its blue hue is true to the tradition of watchmaking excellence and long-lasting performance. Unaffected by temperature variations, resistant to strong magnetic fields and shocks, it ensures each Rolex watch equipped with it ticks at a regular, perpetual beat. #Rolex #Watchmaking
Rolex
Rolex is the Swiss luxury watchmaker, founded in London in 1905, that also makes Tudor watches.
4 of 4 rows confirmed on their sourceHow we check
See how Rolex compares with Van Cleef & Arpels and ChopardA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ads running now
Every ad Rolex is running on Facebook and Instagram in the UAE, newest first, from Meta's Ad Library on 26 Oct 2026: 1 ad (Meta counts 4, listing each copy and city version on its own), from the ROLEX page.
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2027
Official Timekeeper. Listed under "Official Timekeeper" on dakar.com's own partners page.
Official partner · Event · 2026
Listed under "Official Partners".
Official partner · Event · 2026
Listed under "Official sponsors".
Official partner · Event · 2025
Listed under "Official Partners".
4 deals outside the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 21 Aug 2026
Rolex is named as a sponsor in the show notes of 1 episode on 2026-08-21, most recently 'Ben Asselin: What Makes a True Horseman?'.
3 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2026
Rolex is on Oscars's YouTube sponsor wall, carried in 7 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Rolex is listed among WIRED's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Rolex is on Vanity Fair's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Rolex | 4 | 2 | 0 | Kabaddi, hockey, tennis and more | 2027 |
| Van Cleef & Arpels | 2 | 1 | 0 | Culture, arts and literature | 2027 |
| Chopard | 1 | 0 | 0 | Film | 2025 |
| Damas Jewellery | 0 | 1 | 1 | – | 27 Jan 2026 |
Where peers sponsor and Rolex doesn't
| Property | Peers on it |
|---|---|
| Sharjah Biennial | Van Cleef & Arpels |
| Red Sea International Film Festival | Chopard |
| Art Dubai | Van Cleef & Arpels |
Questions people ask
What does Rolex sponsor?
Rolex has 4 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then motorsport, including Dakar Rally, Dubai Desert Classic, Qatar ExxonMobil Open. The latest is dated 2027.
Know when Rolex signs something new
One email when Rolex or a fashion & lifestyle rival signs a sponsorship, an ambassador or a campaign.
Work at Rolex? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From gulf.monumentum.in/brand/rolex, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.









