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Rolex

Fashion & lifestyleGulf

Rolex is the Swiss luxury watchmaker, founded in London in 1905, that also makes Tudor watches.

4Properties sponsored
2Confirmed in 2026
2Passion points
2027 seasonLatest deal

4 of 4 rows confirmed on their sourceHow we check

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Ads running now

Every ad Rolex is running on Facebook and Instagram in the UAE, newest first, from Meta's Ad Library on 26 Oct 2026: 1 ad (Meta counts 4, listing each copy and city version on its own), from the ROLEX page.

Rolex ad
Since 4 versions

The Parachrom hairspring. An essential guardian of chronometric precision, designed and manufactured entirely in-house. Its blue hue is true to the tradition of watchmaking excellence and long-lasting performance. Unaffected by temperature variations, resistant to strong magnetic fields and shocks, it ensures each Rolex watch equipped with it ticks at a regular, perpetual beat. #Rolex #Watchmaking

Sponsorships

Season by season, then every row newest first with what our check found on its source.

20251
20262
20271
Dakar Rally

Partner · Event · 2027

Official Timekeeper. Listed under "Official Timekeeper" on dakar.com's own partners page.

Official partner · Event · 2026

Listed under "Official Partners".

Official partner · Event · 2026

Listed under "Official sponsors".

Official partner · Event · 2025

Listed under "Official Partners".

4 deals outside the Gulf

Rows under the same brand name abroad. Not counted in the numbers above.

Shut Up and Ride

In-video ad read · Podcast · 21 Aug 2026

Rolex is named as a sponsor in the show notes of 1 episode on 2026-08-21, most recently 'Ben Asselin: What Makes a True Horseman?'.

3 more rows we could not confirm

The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.

Oscars

Integrated segment · YouTube · 2026

Rolex is on Oscars's YouTube sponsor wall, carried in 7 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.

WIRED

Integrated segment · YouTube · Undated

Rolex is listed among WIRED's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.

Vanity Fair

Integrated segment · YouTube · Undated

Rolex is on Vanity Fair's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.

Against fashion & lifestyle peers

Confirmed deals only. The full fashion & lifestyle leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Rolex420Kabaddi, hockey, tennis and more2027
Van Cleef & Arpels210Culture, arts and literature2027
Chopard100Film2025
Damas Jewellery011–27 Jan 2026

Where peers sponsor and Rolex doesn't

PropertyPeers on it
Sharjah BiennialVan Cleef & Arpels
Red Sea International Film FestivalChopard
Art DubaiVan Cleef & Arpels

Questions people ask

What does Rolex sponsor?

Rolex has 4 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then motorsport, including Dakar Rally, Dubai Desert Classic, Qatar ExxonMobil Open. The latest is dated 2027.